Developing the desire

As human beings we are wishing, desiring and actively coveting all the time.
What makes us to desire is either in its existence, or in its absence. We want what we see out there, and we miss what we don’t have. But we are only capable of missing something when we know the concept of it. When we have tried it.
You won’t miss a grandfather if you were born in a village were a disease kills men by 30 years old.

The collective unconscious carries the knowledge and the feeling, and it targets what is missing in that human unit, even if this unit have never had that missing thing.